I have often wondered about how the companies that I shop manage their business. This is info, provided by Kroger. It answered some of my questions and I will be posting about more specific details in the near future that are of interest to me and hopefully others…
ABOUT KROGER from the Kroger Company Overview…
• Since 1955, Kroger has provided Texans with quality products, value pricing, customer-oriented service and an exceptional shopping experience.
• The Kroger Southwest Division operates 210 stores, 200 pharmacies and 92 fuel centers in Texas and Louisiana and is part of one of the nation’s largest grocery chains that serves 31 states.
• Regionally, Kroger employs more than 26,000 associates and continues to create new retail and construction job opportunities with the opening of new stores, fuel centers and remodels.
• Each week Kroger, the market share leader among traditional grocers in Houston, serves more than 1.5 million households in the area with 100 + locations.
KROGER PLUS CARD
• More than 90 percent of Kroger customers have and use the store loyalty card.
• The Kroger Plus card allows shoppers to benefit from value-added services, special pricing and customized print and digital coupons.
• The card is also useful in allowing Kroger to notify customers of product recalls during a crisis on their receipt tape and through an automated phone call.
• Through use of the Kroger Plus card shoppers can accumulate fuel reward points that can be redeemed at Kroger fuel centers and nearly 1,000 participating Shell locations in Texas.
PRICING
• In 2009, Kroger saved Texas shoppers more than $32 million through various money-saving programs linked to the Kroger Plus card, including the everyday senior discount for shoppers who are 59 and older, fuel rewards, the doubling and tripling of coupons, and generic drug pricing.
• Kroger monitors market prices on a daily basis to ensure customers are receiving the products they want at the best value. On any given day, more than 10,000 yellow tags are lined along the shelves at Kroger that indicate deeper cost savings for shoppers on popular items.
PRODUCTS
• Kroger stores are stocked with a variety of national and store-brand items.
• The retailer offers several in-house brands with over 14,400 products to meet every customer’s budget, wants and household needs.
• If a customer dislikes the store brand, they can receive the national equivalent for free.
COMMUNITY
• Kroger and its 26,000 associates are committed to partnering with hunger-relief groups and organizations that support education, women’s health and wellness, and diversity programs to make a difference in the communities they serve.
• In 2009, the Kroger Southwest Division invested over $8 million to strengthen the communities its customers and associates call home. The total was made possible by the Kroger Foundation, associates, customers and corporate giving.
FEEDING THE HUNGRY
• Kroger gave more than 1.6 million pounds of salvageable product like beef and poultry to food banks in the region through the Perishable Donation Partnership program in 2009 and the number continues to grow in 2010 on a weekly basis.
• Kroger raised $571,000 for Souper Bowl of Caring, an annual campaign in Houston and Dallas that collects funds and food for regional food banks during the three weeks leading up to Super Bowl Sunday.
SUPPORTING LOCAL COMMUNITIES
• Each year Kroger awards thousands of local schools, churches and non-profit organizations with a portion of $1 million through the retailer’s Neighbor to Neighbor fundraising program. Through the program, customers can link their store loyalty cards to a charity of their choice and each time they shop at a Kroger, a percentage of their sale will go to the organization.
• In 2009, the Red Kettle campaign raised more than $467,000 at regional Kroger stores to support the services provided by The Salvation Army throughout the year.
• Kroger’s United Way campaign provided $526,000 to support local social service agencies.
BREAST CANCER AWARENESS
• Kroger’s Giving Hope a Hand, an annual cause-marketing campaign, raised $259,000 for area chapters of Susan G. Komen for the Cure and other local breast cancer initiatives.
• Kroger also sponsors the Race for the Cure events in all of the Division’s major markets. Associates form fundraising teams and volunteer to show support.
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