The following information was provided by: K. Howard of The Kroger Co.
“In an effort to help shoppers like you and your followers save even more when shopping at Kroger, yesterday we implemented a new program that will reduce the prices of 500 popular products like Simply Orange Juice, Dannon Activia Yogurt and Orville Redenbacher Popcorn in our Texas and Louisiana stores.
Through monitoring sales data, we’ve been able to identify the products that customers are buying the most and as a result, we lowered the price on many of these items. Coupled with coupons (clipped, online & digital) and our ongoing promotions, there’s definitely an opportunity to save big time!
Be on the lookout for shelf tags like the one below that will help you and your followers identify recently reduced items.
Additionally, I’m sure you’re already of this, but we recently launched our new digital coupon center. Be sure to check it out if you haven’t already – www.kroger.com/digitalcoupons.”
Thanks for this info! I like to see a company that will do a little market research and lower the prices on the items that we purchase the most. I have been in the stores and everywhere I looked I could find a tag! It was very nice to see the store aisles littered with these tags.