Target Partners with Jason Wu on Limited-Edition Apparel and Handbag

Target Partners with Jason Wu on Limited-Edition Apparel and Handbag
Collection

MINNEAPOLIS (January 2012)
–Target Corporation (NYSE:TGT) is partnering with celebrated womenswear and
accessories designer Jason
Wu
to introduce an affordable, limited-edition collection of women’s
apparel, handbags and scarves.
“By working with Target I was able to create an accessible collection that
reflects my sophisticated design aesthetic” said Jason Wu. “As with my main
collection, special attention has been considered into every detail and I can’t
wait to see girls wearing and enjoying the collection.”
For his collection for Target, Wu took inspiration from the idea of an
American girl in Paris, while staying true to his signature juxtaposition of
modern sensibility and timeless style. Ranging in price from $19.99 to $59.99
for apparel and $19.99 to $49.99 for handbags and scarves, Jason Wu for Target
will be available Feb. 5 through March 6, 2012 or until supplies last at most
Target stores and on Target.com.
“Jason is one of the fashion industry’s most talented designers and his
work has already had a global impact,” said Trish Adams, senior vice president
of apparel and accessories, Target. “Jason’s collection for Target offers our
guests a beautiful assortment of sophisticated apparel and stylish accessories
that embody his signature aesthetic, with each priced under $60.”
There are 53 pieces in the Jason Wu for Target collection including
versatile apparel and accessories that easily transition from day to evening
such as A-line silhouette dresses, tie-waist shifts and high-waisted skirts
accented with Wu’s signature detailing. The collection’s Parisian inspiration is
found in Wu’s exclusive muse for Target, Milu, a mischievous, illustrated black
cat that will be found on a t-shirt, tote bag and silk scarf, as well as in the
collection’s marketing campaign.
The Jason Wu for Target collection is a standalone, limited-edition
designer collection for Target.
About Target
Minneapolis-based Target Corporation (NYSE:TGT)
serves guests at 1,767 stores across the United States and at Target.com. The
company will open its first stores in Canada in 2013. In addition, the company
operates a credit card segment that offers branded proprietary credit card
products. Since 1946, Target has given 5 percent of its income through community
grants and programs; today, that giving equals more than $3 million a week. For
more information about Target’s commitment to corporate responsibility, visit Target.com/hereforgood.
About Jason Wu
Since debuting his first Ready-to-Wear Collection for Fall 2006, New York
based designer Jason Wu has become recognized for his unique and distinctive
aesthetic, merging American sportswear with old world sophistication. Born in
Taiwan and raised in Vancouver and the U.S., Wu realized his love for fashion at
a young age, and began sketching clothes at the age of nine. After attending
Parsons School of Design, Wu continued to follow his passion, designing women’s
apparel. In 2008 Wu was named a finalist for the CFDA/Vogue Fashion Fund, and in
January 2009. Since then, Wu’s vision  has continued to grow, expanding it to
include sunglasses, footwear and handbags. He continues to be a mainstay at the
top of fashion industry, becoming a member of the CFDA in 2009, winning the
Swarovski Award for Womenswear at the CFDA Awards in 2010 and receiving a
nomination for the CFDA/Swarovski Award for Accessory Design in 2011.

Comments are closed.