partnered with fashion and music icon Gwen Stefani to create Harajuku Mini for
Target, an exclusive collection featuring apparel and accessories for girl and
boy infants and toddlers and tween girls. The first installment of this highly
anticipated, fashion-forward ongoing collection will be available beginning
November 13 at Target stores.
“I’ve always been inspired by the cool
children’s clothing in Japan, but it was always so hard for me to find it here,”
said Gwen Stefani. “That’s why I am so excited to partner with Target because
I’m able to create something inspired by that look but that’s easy to find and
affordable. Now all the moms can get their hands on it!”
The collection
includes more than 80 exclusive fashion items and accessories – from plaid-print
jumpers, fuzzy hoodies and tuxedo-style onesies to bow-adorned headbands,
faux-leather jackets and trendy punker pants. Available in sizes from six months
to 16 years, apparel and accessories prices range from $3.99 to
$29.99.
“Harajuku Mini is an affordable line of clothing and accessories
that captures Gwen’s vision as a preeminent fashion designer,” said Trish Adams,
senior vice president of apparel and accessories, Target. “Her playful take on
kids’ fashion is sure to resonate with Target’s guests, especially those
searching for the perfect holiday gift.”
The second installment of the
ongoing Harajuku Mini for Target collection will be available at Target starting
December 25.
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