First Annual National Princess Week

Julie Andrews, Target and Disney Announce First Annual National Princess
Week

Celebration will take place April
22-April 28, 2012
MINNEAPOLIS (Oct. 31, 2011) — World renowned actress,
singer and best-selling children’s author, Julie Andrews, in collaboration with
Target and The Walt Disney Company is announcing the creation and inaugural
launch of National Princess Week beginning
April 22, 2012.
This unprecedented collaboration highlights Julie Andrews’ longtime
dedication to nurturing every child’s unique spirit, as demonstrated throughout
her career on stage, screen and through her children’s book endeavors. With the
support of Target and Disney, National Princess Week will celebrate the sparkle
and imagination of every princess – real, aspiring or imagined.
“So many children fall in love with the whimsical wonder of princesses and
all the goodness that they represent,” said Ms. Andrews. “Joining Target and
Disney to host this annual event nationally will help us to recognize and
celebrate the uniqueness that lies within every child.”
The event coincides with the 10-year anniversary of “The Princess Diaries,”
starring Julie Andrews and Anne Hathaway, and the special two-movie collection
of “The Princess Diaries” and “The Princess Diaries 2: Royal Engagement” –
available for the first time ever on Disney Blu-ray.  Target and Target.com will
feature an array of Disney Princess merchandise highlighting beloved princess
characters such as Ariel, Cinderella and Snow White – from apparel, toys and
books, to CDs, movies, personal care items and stationery. The week will also
highlight the newest release in the No. 1 New York Times best-selling “The Very
Fairy Princess” children’s book franchise, “The Very Fairy Princess Here Comes
the Flower Girl!” co-authored by Julie’s daughter and writing partner, Emma
Walton Hamilton and published by Little, Brown Books for Young Readers.
“Julie Andrews is an icon for children who love the magic of fairy
princesses,” said Casey Carl, Target’s senior vice president, hardlines. “Our
first National Princess Week will give Target’s guests a chance to have a
‘princess experience,’ and take home their favorite princesses and
accessories.”
Ms. Andrews will be honored with the Prince Rainier III Award for
her outstanding contribution to motion picture, television and theater arts
during the Princess Grace Awards Gala on November 1 in New York City. The award
is presented to eminent artists who have not only been highly successful in
their careers, but have made significant humanitarian contributions to their
fields. All award recipients receive a $25,000 grant, which will be donated to
select charitable organizations benefiting children.
“We are all excited about the existence of a royal tradition, and I hope
that Princess Grace would have been pleased to know that there will be a week
that celebrates the sparkle in each one of us – and the belief that dreams can
come true,” says Ms. Andrews.

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